If you're investing in online advertising, hiring the right Pay Per marketing company could be the difference between getting high-quality leads or wasting your ad budget. With hundreds of agencies promising top-notch results, how do you find the one that actually delivers?
To simplify your decision-making process, here are the 7 key questions you must ask before hiring a PPC company in India. These questions will help you filter out inexperienced firms and partner with a team that offers strategic, ROI-driven PPC services in India.
1. What’s Your Experience with My Industry?
Not every PPC strategy works across all industries. A company that has handled campaigns for eCommerce stores may not have the same impact on real estate or healthcare niches.
Why it matters:
Industry experience means the agency understands your audience's intent, behavior, and competitive landscape. They know the right keywords, ad types, and platforms that actually convert.
Tip: Ask for case studies or specific campaign examples from your niche.
2. Which Platforms Do You Specialize In?
A competent PPC company won’t limit you to just Google Ads. They should be able to guide you on Facebook Ads, LinkedIn Ads, Bing Ads, or even YouTube advertising, depending on your goals.
Why it matters:
Your target audience may be more active on Meta or LinkedIn than on Google. A good PPC company in India will recommend channels based on your audience — not based on what’s easiest for them to manage.
3. Can You Explain Your PPC Strategy?
It’s one thing to run ads. It’s another to create a smart strategy that maximizes ROI. You want a team that can walk you through:
Keyword research
Competitor analysis
Bid strategies
Ad creatives and landing pages
A/B testing
Funnel optimization
Why it matters:
An agency with a proper process won’t guess their way through your campaign. They’ll measure every step and adjust tactics to deliver consistent performance.
4. How Do You Track Success?
If an agency says success is "just more clicks," be cautious. Clicks mean nothing without conversions.
What to ask:
Do they track Cost Per Acquisition (CPA)?
How do they improve Return on Ad Spend (ROAS)?
Will you get access to real-time dashboards or reports?
Do they integrate Google Analytics or CRM data for performance tracking?
Why it matters:
Transparency is key. You need an agency that ties performance to business results, not just vanity metrics.
5. What’s Your Monthly Management Process?
PPC is not “set and forget.” It needs weekly optimizations and strategic tweaks.
Ask how they:
Optimize campaigns
Adjust bids
Split-test creatives
Handle seasonality
React to underperforming ads
Why it matters:
Consistent optimization ensures your budget isn’t wasted. A professional PPC company in India will fine-tune your campaign weekly or bi-weekly — not monthly or quarterly.
6. Do You Offer Custom Landing Pages?
Great ads without great landing pages are a recipe for high bounce rates. A reliable PPC agency knows that ad copy and landing pages must go hand in hand.
Ask this:
Will you create or optimize landing pages?
Do you offer CRO (conversion rate optimization) support?
Can you run A/B tests on landing page variants?
Why it matters:
Custom, high-converting landing pages lower your cost per lead and boost ad ROI.
7. What Do Your Clients Say About You?
The best PPC firms have nothing to hide. They should willingly share:
Client testimonials
Online reviews (Google, Clutch, GoodFirms)
Case studies
Client retention rate
Why it matters:
A high retention rate shows clients are happy with their performance — and that the agency consistently delivers results.
You can even reach out to a few existing clients directly (if possible) for honest feedback.
Bonus: Red Flags to Watch For
Agencies offering guaranteed #1 rankings (PPC doesn't work that way)
No data access or hidden campaign accounts
Vague monthly reports
One-size-fits-all pricing
Minimal industry experience
Conclusion: Trust a Proven Partner Like Leading Edge Info Solutions
Choosing a PPC company in India isn’t just about ticking boxes. It’s about finding a strategic partner who understands your goals, aligns with your vision, and delivers measurable growth. From keyword strategy and ad creatives to conversion-focused landing pages, the right agency can 10x your advertising ROI.
Leading Edge Info Solutions is a trusted name in offering ROI-driven PPC services in India, helping small to mid-sized businesses thrive online. Our team of certified PPC experts has a track record of running high-performing campaigns tailored to each business’s unique needs.
📞 Ready to grow with smarter ads?
Let’s talk — book your free ad audit with us today!
Write a comment ...